Free Sparrows’ mission and core values are spelled out in the following three verbs:

Entertain.

The primary aim is to delight your child's senses and spark the imagination. We believe that children are more inclined to receive the wonders of the world around them if they can relate through humor and grand ideas that actively engage them. Your children will laugh their way through silly scenarios. They will react to peer influence and bullying, They will empathize with a sense of belonging. And they will seek satisfaction knowing it is okay to be their authentic selves.

Educate.

Free Sparrows’ second core value, education, ensures that your children will engage quality content that will inform their thinking and expand their knowledge base. As educators, we aim and strive for your children to become more curious about the world around them. Your children will have opportunities to see how information is interrelated as they travel the world, explore nature, see math in everyday activities, and discover the beauty of engaging fine arts.

Encourage.

Ultimately, our aim is to inspire, uplift, and help foster a “Yes I Can Do It Spirit” as we entertain and educate. Engaging concepts that shine true light on life and living is important as children develop the social and emotional skills to interact with others. Free Sparrows’ children's books are a breath of fresh air for families who desire quality edutainment for their children.